Like other social media platforms, TikTok is all about views, likes, and followers. Not having as much engagement can be frustrating, especially if you do not understand TikTok’s algorithm.
How can you gain constant viewership on TikTok? Succeeding is easier than you think.
Your TikTok videos are not getting views because your content is not engaging enough. Another reason is that your video is shorter or longer than the ideal video length, somewhere between 15 to 17 seconds. Finally, the lack of views may have something to do with the time of day you post.
When you post a video you worked hard at on TikTok, you want others to appreciate it. It can be disheartening if you see no views or progress happening.
There are many reasons why your TikTok videos are not getting views. It may have something to do with the tags you used, the day you posted, or the type of content you are creating.
It may also be because you are doing something that is not appropriate for the TikTok platform.
If you already have followers, getting views should be uncomplicated, but in TikTok, pulling in new viewers is the name of the game.
Here are the three main reasons your TikTok videos are not getting enough views – unexciting content, too short or too long video length, and bad timing.
If you have started creating content on TikTok and it is not getting the viewer’s attention, the platform will likely take it down.
TikTok’s algorithm closely monitors content that does well and has low engagement.
Videos that are not engaging generally have fewer comments and tags by other users.
Creating quality content may be time-consuming, but this is a sure way to garner those views.
Even if you follow the trend regarding the topic you feature, you should add a unique touch to make it stand out.
Once you have an engaging video, you should make sure that it will reach the right audience by applying several techniques.
One way is to always write relevant descriptions. While the lack of video description is not the primary reason for low viewership, this can be a massive disadvantage for content creators.
When you have descriptions on your contents, they will appear in the search queries of the TikTok, making it easy for users to view them.
A short caption will do. You can also write about the purpose of your video.
Using hashtags also helps. They will help your video rank well on searches. If you keep this up, you will soon get many views on your content.
Another main reason for the lack of viewers on your TikTok is the length of the videos you post.
The ideal length for TikTok videos is between 15 to 17 seconds.
Due to the recent updates of the platform’s algorithm, shorter videos saw a decline in views. Most content creators with videos that range between five to ten seconds were affected.
If you create longer TikTok videos, you have better chances of going viral on the platform.
However, too-long videos will likely result in you losing that much-need viewership.
Between 15 to 17 seconds is the perfect length to keep your audience engaged.
With so many videos vying for attention on the platform, the longer ones will inevitably get fewer views.
Posting at a bad time is another leading cause behind your videos’ low viewership.
You should take into account the best schedule to post your TikTok videos. This should be done when you think more people are watching to get the most engagement.
Viewers tend to watch most during their lunch breaks or at night before bed.
Weekend nights are terrible times for posting. People are mainly preoccupied with their plans and have no time to browse on TikTok.
There is a sure-fire way to ensure that your TikTok contents are visible to others. You just need to keep your account public.
Many videos are uploaded on the platform's “For You” page. This tab allows users to discover public accounts and watch their content.
Like other social media apps, TikTok uses an algorithm that pushes content on the “For You” page for everyone to see.
If the video is engaging and was posted at a good time, it can go viral.
People do not need to follow you to see your videos if your account is public. When your content gets included in the “For You” page of other users, they can keep on watching your video unless you make your account private.
You can make your TikTok account public by accessing your settings. This option can be found in the top right corner of your profile.
On you have tapped on Settings, go to Privacy and make your account public.
You may also apply a different privacy setting for each video you share.
When posting a new video, click on the “Who can watch this video” portion of your screen, then choose a privacy setting.
You can also adjust the privacy setting on existing videos. After picking the video you want to update, you only need to tap the 3-dot icon on the right and decide on who will be able to watch your content.
You can always change your setting later if you change your mind.
The truth is, TikTok does not make it easy for users to play detective with their audience. Fortunately, updates on the platform now give more access to how your account and contents are performing.
You can use the TikTok analytics to regularly track your published content and general audience. However, you need to switch your account to a Pro Account to utilize this.
You simply have to go to your account's settings and click “Manage My Account.” You will see the “Switch to Pro Account” at the bottom.
Once you have accomplished this, the Analytics tabs will be visible in your Settings menu. However, you need to wait to see actual data because TikTok needs seven days to start displaying your account’s analytics.
TikTok’s analytics features three main categories – account overview analytics, content insights, and follower insights.
You will see your video views, followers, and profile views in the overview tab. This will help you understand how your content is performing.
Video views are displayed in total or individual days in the past seven or 28 days.
Meanwhile, you will see your video posts for the past seven days and their total view count on the content insights.
Aside from this, you will get access to the number of shares, average watch time, and traffic source.
When you tap on the traffic source, you will know precisely where your TikTok audience viewed your video. For example, your content may get 90% views from the “For You” page, 7% for your following feed, and 3% from your profile.
Unfortunately, no. TikTok does not count views from your own account.
Watching your own video does not classify as a view, so even if you watch it on replay a hundred times over, it will not be classified as a hundred views.
On Tiktok, a view is counted the second a video starts to play. If a video is in autoplay or a viewer watches it multiple times, those all count as new views.
This relatively low barrier to entry makes it easy to rack up the metrics on the platform.
However, you should keep in mind that views do not always mean engagements.
You may want to get many views on your content, but it is also essential to invest in comments and likes.
If you want to boost your view count, you should share your content with the people you know in the hopes that they will share it with others. The additional engagement will likely land you on more “For You” pages in the future.
The time you post your TikTok videos is one of the most decisive factors in your success on the platform.
You should always consider the time zone of your target viewers. This will help you determine the right time to post your content.
Posting at random times will not do you any good. You should establish a pattern based on the best day and time where you will get the most engagement.
In reality, there are ideal posting times on TikTok. Knowing this will allow you to prepare your content calendar accordingly.
The following posting times (EST) will be favorable for your content.
You should remember that having too much content does not equal to more viewership and engagement.
Once you start creating and posting videos without maintaining a specific time-lapse in between, your chances of going viral are less due to too much account activity.
The best way is to maintain a tight balance on how much you post in a specific time frame.
Ideally, three videos a day should be enough.
You should also make an effort to keep posting a particular number of videos daily and stick to that routine.
Being trendy, sticking to a niche, and avoiding mature or sensitive content will guarantee more views on TikTok.
TikTok puts emphasis on trends. If you are a creator who ignores trends altogether and sticks to a single type of content, this will not generate more views on the platform.
Trending videos will gain more viewers and may even make you go viral.
You should always look for the latest trends on social media and post related content. This will help your video get to the “For You” page.
Whatever you do, you must never copy content from other creators. TikTok’s algorithm will surely catch your replicated videos.
Your content will be taken down right away. You may also get a copyright violation, leading to a permanent suspension of your account.
You should make your content unique – something that nobody has posted before.
Another way to get more views is by sticking to a particular niche.
Posting generic content will only doom your account. This is a common mistake that most beginners are not aware of.
Too much content on various topics will result in no recurring viewers.
You should target a niche-specific audience and stick to that until you gain many followers.
Of course, it is crucial to do proper research to determine the perfect niche for you.
If you want to join a competitive niche, you should be prepared to struggle. Your videos should always be excellent to stand out among your competitors.
It will take some time to generate good viewership, but you will get there.
Finally, avoid posting mature or sensitive content. TikTok flags these types of videos and takes some time to decide whether to post them or not.
The approval process can take around two or three days. During this time, your video will not go live.
Your content will also get shown with a trigger warning so users can readily decide if they want to click on it. This will result in low views on your video.
Overall, TikTok is a social media platform, so be social! Think out of the box and create exciting content.
If you can, do collaborations with other content creators. You can easily find a match in your particular niche who is interested in building followers, just like you.