Spanish is the native language of millions of people around the world and one of the five most commonly spoken languages. In addition, Spanish is one of the official languages of the European Union where it is spoken by more than 50 million people making it a leading language in tourism, art, literature and business. Spain and Mexico are two of the most visited countries in the world making them a hotspot for international business exposure. If you’ve traveled a lot, you’ve most likely experienced a business that went cheap on translating into your language, which, other than providing you with a good laugh, did not bode well for the business. It is vital that documents such as tourist guides, websites, hotel brochures and information be translated correctly, especially when performingan English Spanish translation.
Spanish is not only important to know for tourist communities, but for the increasing number of individuals that use Spanish as their primary language of communication. Reaching these people means soliciting the business of a larger range of people. However, finding a professional English Spanish translator is critical for the success of your globalized industry. Spanish will continue to gain importance as the Latin American and Spanish economies grow. Spanish-speaking Latin American nations will constitute one of the emergent powers of the future, with large-scale imports and exports to many nations. In addition to the native Spanish-speaking nations, Spanish is on the rise in many non-Spanish speaking countries. Today people speak Spanish in Europe, Asia, Central and South America. Spanish has become the chief non-English language spoken in the United States and the “Latino” community has developed its own way of speaking.
These distinctions explain the need to work with translators from different parts of the world who are familiar with the specific language culture of a region providing a translation with the correct nuance of language to localize a translation to a target audience. The Big Word translation services company analyzed the websites of every company inthe Fortune 500 and found that 58% of them have multilingual websites, revealing a general recognition of the need for localization in today’s business world. With over half of the largest organizations in the US providing customers with information in several languages, it can’t be long until a consistent multilingual web presence is seen as a necessity. Just as normal websites were once seen as a gimmick, but have become imperative to everyday business,multilingual websites are following closely behind. This is especially true for businesses targeting the quickly multiplying Spanish audience in the worldmarket.
Transport links and globalization of business have made the world a smaller place, but language barriers still exist. Translation of key information is essential for effective global operations. The need for translation arises even more in intra-national business operatives. For example, within the United States, the non-native-English speaking part of the population is rapidly growing. Spanish is the second most common language in the United States after English. According to the 2000 United States Census, Spanish is spoken most frequently at home by about 28.1 million people aged 5 or over. The United States is home to more than 40 million Hispanics; the fifth largest Spanish-speaking community in the world, after Mexico, Colombia, Spain and Argentina. In New Mexico, both Spanish and English have the status of official languages. Although Spanish is not the most spoken language in any one U.S. state, it is the second most spoken language in 43 states and in the District of Columbia.
This Spanish speaking population is huge and has vast potential to be won over by a company’s careful consideration of their diverse needs. In order to effectively communicate, you might think that all you need is someone who can translate your words into the same words in another language. Translation, however, is far more than that. The goal of translation is to not merely convey a series of words, but to convey a message all while adhering to and protecting the cultural needs and nuances of a language.
Language translation is just another way any business can improve their dedication to meeting the needs of their customer no matter what their product may be. The shrinking world means more opportunities.